All the trips have been documented for a short film, offering significant public relations and outreach opportunities both in association with the scientific themes of the art exhibit, and the stories of the communities and schools from where the driftwood is collected. The finished sculpture will be on public display around the world during 2010 and beyond, including a high-level UN conference in Nagoya, Japan during October. Implementation of the project has required corporate financial support to enable the work to be created and exhibited around the world. The project envisages twelve sponsors from a broad association of relevant organizations, each representing a chair at the table.
Branding Logos of the institutional and corporate partners will be displayed in the form of individually designed table mats, made from re-cycled flip-flops washed up on the Kenyan coastline of East Coast Africa. This is in conjunction with an already established community-based initiative set up by WWF.
The Auction Eventually, the table and chairs will be auctioned, and all profits shared equally among the participating charities, communities and NGOs. This will be a key component of the project, creating a legacy and further developing a growing commitment of public awareness and financial stability.